Saturday, February 04, 2006

Brit anti-salt ad campaign admits to ad standard violations

The UK's Advertising Standards Authority has chastised the government's Food Standards agency for misleading anti-salt statements breaching standards of social responsibility, substantiation and truthfulness. FSA was also forced to recant its statement that snacks were unhealthy. It is refreshing to see recognition of the obvious fact that government bureaucrats can have every bit as much bias as "private" interests. All parties to public health strategic discussions should insist on fair statement of the evidence. There is room for disagreement whether, for example, messages should be directed to the entire public or to sensitive individuals or sub-groups, but there is no place for abusing the data -- or the public trust.


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